Our Vivid Vision

After reading the book “Vivid Vision” by Cameron Herald, Jake gives Joe a call and says “You have to read this, we have to make a vivid vision!!!!!”. So Joe naturally asks “wait, what’s a vivid vision???” Jake explained it was a crystal clear layout of exactly what we want your company to be in 3 years. Joe loved it, read the book, and they got to work creating the J2 Vivid Vision. An important part of having a vivid vision is to share it. This allows others to know where we are going and what we stand for.

“Try this exercise, right now: Imagine something you want but don’t have. It could be your dream house. It could be a car you’ve loved your whole life. It could be a bike, a piece of furniture, or even a relationship. Pretend you have it now. Imagine yourself inside of it, using it, touching it. What stands out? What are you noticing? Describe what it looks like, how it feels. Describe the features, the lighting, the flow, the energy, the feel of it. That’s a pretty clear vision, isn’t it? This is what you need to do for your company.”

— Cameron Herold